Last April, the news seemed incredible! Today, MAGIC PASS has become reality for the 81’538 happy holders of the magic ticket. The new MAGIC PASS concept offers a single season ticket for 25 ski resorts. After 5 months of pre-sales, the results are super encouraging as the increase in the number of season tickets sold is already at 2.3 times more than previous seasons. In total, 43% of the 25 stations seasonal sales have already been reached by the end of September 2017 (in comparison to the average of the last 3 seasons). The MAGIC PASS model is completely reinvigorating the winter sports and mountain tourism sector with a forecast of around one million skiing days for this coming winter.

The basic idea of uniting more than 25 resorts via the new cooperative “Magic Mountains Cooperation”, was to provide an attractive financial solution for both the clients of the lift companies and the resorts themselves. For winter sports enthusiasts, access to the mountains becomes simplified with an immense choice of destinations encompassing high, medium and low altitude resorts in 5 Swiss cantons. With over 1000 km of slopes, MAGIC PASS offers a most extensive skiing region. For stations, it is the guarantee to remain competitive in often complicated and adverse operating conditions. The cooperative also guarantees a solidarity fund to help stations in difficulty.

By example, a recent collaboration between the stations made it possible to ensure the logistics of the subscriptions so that all the orders could be delivered within the announced deadlines. The MAGIC PASS offer remains valid throughout the season With the super attractive launch price of CHF 359.-, MAGIC PASS was immediately viewed as a convincing offer. Despite its launch at the end of the winter season 2016/17, an immediate interest was felt and the website was
literally taken by storm. Over the last 5 months the price has gradually augmented to CHF 379.-, then to CHF 399.- and today is at CHF 459.- for adults and CHF 299.- for children (until the October 23. 2017). MAGIC PASS will remain accessible and the price will continue to increase gradually an throughout the entire winter season 2017/18, however the price will continue to increase.

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